. The aim of relationship advertising (or client relationship advertising) is always to produce strong, also psychological, consumer connections to a brand name that may result in ongoing company, free word-of-mouth advertising and information from clients that may create leads.
Relationship marketing appears contrary to the greater amount of conventional transactional advertising approach, which is targeted on increasing the wide range of specific product sales. The return on customer acquisition cost may be insufficient in the transactional model. (more…)