September 19, 2011
10 Rules For Composing A Compelling вЂAbout MeвЂ™ Page
Your about page the most visited pages on your site. ItвЂ™s the area where prospective customers decide for them, and your best chance to convert more website visits to enquiries and more enquiries to customers if youвЂ™re right. ThatвЂ™s why your about page content is one of sales that are important youвЂ™ll ever write.
1. Know whom youвЂ™re conversing with. Client understanding is the superpower. You might be at your many persuasive whenever you comprehend your customerвЂ™s unmet needs. Your about web page copy should mirror that.
2. DonвЂ™t simply lead aided by the facts. Facts alone donвЂ™t persuade. Individuals wish to hear your tale. Make your site a window, perhaps not a wall.
3. Share your values. Inform people who you’re and that which you think.
4. Show your self. Build trust by the addition of a photo that is professional your bio and about page. Individuals obtain individuals. Your clients that are potential to begin to see the individual behind the business enterprise.
5. Inform the tale of one’s expert journey. Today share how you got to where you are. Assist your site people to know the way guess what happens you know.
6. Tell individuals just how they can be helped by you. Be certain, include links to services and products.
7. Demonstrate the manner in which youвЂ™ve provided solutions for other people. Connect to your profile, projects or client case studies. (more…)